Loef loef loef!

Lomo mode in another dress from Loef!

Congratulations on your 1 year birthday. I just want to let you know that I started to shop online because of your website only 2-3 months ago!

Since then, I’ve anxiously waited for your new collections. It’s not easy to find quality/style and afforadability all at the same place. I’m also new to Singapore and have fallen in love with the fact that we could wear sandals and pretty dresses daily! (I’m originally from cold cold Canada)

I’ve attached 2 photos of me wearing dresses from Loef on 2 fun occasions. One is the bw Herve Ledger inspired dress which I wore to the House of Holland fashion show (got many compliments when I was waiting for the show to start and even interviewed by a fashion station).

I also just wore the pink Kimono dress to a party last Friday where I won a contest for an event at Orchard Central!

Keep up the great work! You guys make me feel confident and pretty in your dresses!


I’ve attached a pic I took before I stepped out cos I love the dress so much! Haha! I’m also wearing a crop jacket I bought from you eons ago!


Personally feel Jie looks very sweet in the pink ballerina dreams dress!Look out for it in the upcoming collections πŸ™‚ P.S: Love the lady gaga inspired blazer cause its so easy to match!

Love this top simply because it brings out the elegance in a person effortlessly πŸ™‚


My fri casual top from Loef (although it’s a halter, the collar makes it presentable to wear to office) πŸ™‚

Another recent piece bought from LOEF (hey, I think i am addicted to showing off LOEF’s clothes…haha).
Am into the jumper craze recently…I have another jumper (more classy, which I wear for Fri’s casual) from LOEF.
This pin striped jumper (which looks a bit like Osh Gosh B’gosh) is super cute for a weekend outing =D

Top and shorts from LOEF. Bought the top from the Mega sale recently (think only $16?). went to super cold KTV room with it today…kept me pretty warm. but even walking outdoors with it is ok. i LURVE the crochet design at the back!! a super good buy. Thanks LOEF!

Is LOEF day…am supposed to post this on LOEF site for their bday bash. The white tube, shorts and stringy overlay are all from LOEF (an online shopping website). The stringy top and shorts were my first purchase. Got LOADS of compliments from everyone.

Rachel Vanessa

one of my favourite piece..

stash from loef πŸ™‚

Just a few from the many in my cupboard..

I love how comfy each piece feels and I can loef for any occasion… from casual Sunday dresses to Formal wedding dinners..

Shwu Ling

β™₯β™₯ Celebrate Loef!! β™₯β™₯
Red Heidi is indeed better looking in real life! Versatile. Chic design yet old school red. Complimented the nostalgic look with a mirror in the national geographic shop. And an impromptu portrait shot was snapped πŸ™‚


the very first piece which i got from loef -> the jumper is so comfy and versatile! besides this, i love all my other buys from loef =)

Ching Yee

its a great versatile top, one of my loef faves πŸ™‚


Love the simple yet classy pieces. Makes me feel very pretty!
Happy 1st birthday, Loef!


Love the new Loef top in Teal, especially in
this warm warm weather in Singapore! Very comfy! You can wear it off-one-shoulder,
or off-both-shoulders! πŸ˜€

And this is a bit late, but
still, Happy Birthday, Loef!!


Happy Birthday Loef! Thanks for such wearable and feminine classics! I love them all! πŸ™‚


happy birthday loef! – sassy clothes, affordable and so fun to shop for!


This frilled playsuit II caught my eye because it’s a great weekend piece that can be dressed up easily with accessories. I love the peekaboo open-back design, the ruffle sleeves and it was comfortable even when I hiked up the Multnomah Falls in it πŸ™‚

The button shawl is a lovely twist to the standard shawl! I can vary the style of the shawl by buttoning it at different places. It’s not obvious from the picture but I used my diamante hair clip to secure it at the top for a slightly different styling.


I love this grey knitted top from LOEF cos it keeps me warm n yet not too hot with ventilation through the holes. It has big sleeves as well which is “the” thing now. And it looks expensive but it’s not. How cool is that!!


I love this (Viola II) black knit top from Loef because it’s comfy to lounge in and versatile! And I love Loef because the items are affordable and service is great!


I feel pretty, oh so pretty, I feel pretty and witty and bright! All thanks to affordable, feminine pieces from Loef πŸ™‚ Thanks HL!


Hey Loef sg πŸ™‚
Have gotten quite a no. of pieces from you guys and I gotta say u I love your stuff because they are very wearable, fashionable yet affordable. And *sigh* I’ve become pretty kiasu too and try to make my order as soon as I receive the email update just in case the item sells out πŸ˜›

Happy 1 year Anniversary and do continue to churn out those fabulous pieces and give yourselves a pat on your backs for doing such a good job πŸ™‚

Alamak.. I only have pics of myself in only 2 of Loef stuff πŸ˜›

Ming Way

Initially wanted the top in pastel but Loef offered me the black – its a blessing in disguise.


Love the many mini bronze plates that cascades in the centre for a statement making piece. Love the simplicity and elegancy of this dress!

Jing Fang

I got this Isabelle Biker Jacket from Loef even before I started working there. I love it so much I keep wearing it. It goes well with almost any outfit and is extremely comfy and suitable for the Singapore weather.

Hui Ling

It’s funny how man and women sometimes have very different tastes for ladies apparel. The comments I got for this top from my girls were “it’s so-so only la” but my boy aka the husband loved it!