Yea I know, I’ve said that we don’t follow fashion seasons cos we find it weird to name a collection Fall/Winter when the closest we get to “winter” in Singapore is rain showers. But Spring is different. Spring brings into the air a tinge of excitement with the promise of new beginnings in its vibrant colours. We couldn’t resist  the beautiful pastel shades of Srping/Summer trend of 2012, and the best part is, it’s always Spring/Summer in Sg!

So here we are, presenting you with a large collection filled with pops of colour to put a spring in your step, sweet pastel shades to bring you to the forefront of the latest trends, and light floaty tops that’ll bring you from a hot sunny day in Sg to a beach vacation!

Click on the link below for the complete preview!

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Hi ladies,

We’re back from our company retreat and we’d like to present She’s the One Part II to you! There’s something for everyone from this collection from edgy leatherised tank tops to flirty dresses like a Marilyn Monroe inspired chiffon dress, fun whimsicial dipback skirts and more.

Check out the collection by clicking on the link below. Seeya tmr at 11am! ;)

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Hi ladies,

We’ve been up to our necks ever since we came back from our trip but we’ve managed to squeeze in a collection for tomorrow. This preview is gonna be a quick one so it’ll just be all pictures and sub-headings alright? See you girls at 11am!

Please click on the link below to view the entire post.

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Hello girls!

Hope the week has been going well for you. Work is quite hectic for us as at the moment, with some major plans in the picture and a trip coming up. We’ve been trying to find a place to shift our operations to but we haven’t been able to find the dream home for Loef yet. =(

Nonetheless, we hope you’ve enjoyed the 1st instalment of You Sassy Girl and here’s the sequel to it. We’ve thrown in a few very well-made items that cost more than usual. Please don’t kill us when you see the prices. We’re definitely still pricing them as affordable as we can, but because these items come from reknown factories that produce for designer brands like DKNY, the costing for the items are much higher than usual. Rest assured though that it will be only be around half the price you pay at brick-and-mortar stores for the same fabric and workmanship!

(Pls note that we’ll be away from 25 Feb – 4 March so do place your orders by 24 Feb 4pm if you want us to process it before we go off. You may still shop away and place your orders while we are away but we will only be able to process your orders and attend to emails when we’re back on 5 March alright?)

Click on the link below for the entire preview!

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Heyo girls,

We hope you’ve had a great Valentine’s Day! If you’re single, then we say you go girl! Have a great time, make the most of your independence and freedom, and give everything you’re doing your best shot! If you’re attached or married, have a good time with your other half, overlook the little things that irritate you and treasure the moment! =)

We’ve come up with a collection of unique dresses and pretty skirts this week which, upon review gave us the image of a sassy girl who’s extremely comfortable in her own skin and holds her fort well, whether it’s at work or at play. So here you are, a collection for you Sassy Girl!

Click on the link below for the full preview!

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Hi dearies,

We’ve heard your cries for more of the latest bestsellers we launched  so we’re bringing in new colours for some of the items, with both backorders and some instocks for some of the new colors!

Click on the link below for a complete preview and more information on them before we launch the collection!

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For those who are not that familiar with these terms, I thought it would be good to come up with a short FAQ on it! Hope it helps!

Pre-Order (PO)

Q: What is a pre-order?

A: A pre-order is created when the stocks for it have not arrived in Loef’s warehouse yet. The items are launched for shoppers to order in advance. Loef will then place the order  for the stocks based on what shoppers have ordered. This ensures that the design can be made available to more people and if sizes are available, that everyone can get the optimal size for themselves.

Q: Do we pay now or after the items arrive in Singapore?

A: You need to pay now as we will order the stocks based on confirmed purchases.

Q: How long does it usually take for the stocks to be delivered to me?

A: It usually takes 4 weeks or more. The estimated date of arrival will be stated on the product description. Once the stocks arrive, it will take about 2 days for us to mail the items out to you.

Q: What is the possibility of it being out of stock?

A: As the quantity is not fixed beforehand, there is a lesser chance that it will get out of stock the first 3 days it is launched. We will place the order with the manufacturer after 3 days, with a few extra pieces for buffer. Once the extra pieces are taken up, it is very likely that  the item will be sold out.

Q: What happens if I place an order that consists of a “pre-order” item and another that is instock at the moment?

A: As it is a single order, the items will be shipped out as one parcel. The instock item will be held till the pre-order item arrives. We will then mail the items out together when the pre-order item arrives. Hence, if you prefer to receive the instock items first, please place separate orders for the two items.

Back-Order (BO)

Q: What is a back-order?

A: Backorders are opened when the instocks for a design have been sold out, and the demand and requests for this item is high. The main difference between a backorder and a pre-order is that  a backorder is opened for items that have been sold out while a pre-order is opened for items that have not yet been launched or sold. Other than that, they are pretty much similar, in the sense that the stocks are not physically in our warehouse at the time the backorders and pre-orders are first opened, and the stock quantity  that Loef brings in will depend largely on the orders that shoppers have placed for the items. Hence, all the other aspects like payment and shipping will be the same for a BO and PO.

Made-to-order (MTO)

Q: What does Made-to-Order mean?

A: Loef actually manufactures some of its own labels in Singapore. This ensures quality control and needless to say, the workmanship far exceeds that of items manufactured in other Asian countries. As the manufacturing cost in Singapore is very high, the items are only made upon order. In addition, there are times when we manfacture items in various sizes, colours and various lengths. An example of this is an upcoming Dip Back Maxi Skirt we’re launching in the next few weeks. There’ll be 3 sizes for it and we’re making it in two different lengths to cater for taller girls and those who prefer to match their skirts with heels. With so many different permutations to consider, it is better for us to “make the items only upon order”.

If you have any other questions regarding these special types of orders, drop us an email at feedback@loef.sg and we’ll add on more FAQs! =)

Click on the link below for the complete preview! =)

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Hi ladies!

We hope you’ve had a great time of bonding, feasting and fun during CNY! We’re back from our retreat (and company lunch at Equinox Restaurant *slurps!) and are all recharged to bring you even more gorgeous items for your Valentine’s Day!  Featuring  a collection of 5 designs,  My Sweet Valentine I features, gorgeous twirly skirts and all things feminine, definitely one that’ll excite your shopping fingers!

Click on the link below for the complete preview!

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Important Notes

* For Courier/ Meetup, pls key in your h/p no. to your Loef account so that you can be contacted if necessary.
* For Courier, pls ensure that someone is around to collect the parcel.
Delivery will be made before 5pm for office addresses and from 8pm-1030pm for residential addresses.

Summer dresses, sharp cocktail pieces, edgy separates, and everything else a girl’s gotta have!

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