Hope the week has been going well for you. Work is quite hectic for us as at the moment, with some major plans in the picture and a trip coming up. We’ve been trying to find a place to shift our operations to but we haven’t been able to find the dream home for Loef yet. =(

Nonetheless, we hope you’ve enjoyed the 1st instalment of You Sassy Girl and here’s the sequel to it. We’ve thrown in a few very well-made items that cost more than usual. Please don’t kill us when you see the prices. We’re definitely still pricing them as affordable as we can, but because these items come from reknown factories that produce for designer brands like DKNY, the costing for the items are much higher than usual. Rest assured though that it will be only be around half the price you pay at brick-and-mortar stores for the same fabric and workmanship!

(Pls note that we’ll be away from 25 Feb – 4 March so do place your orders by 24 Feb 4pm if you want us to process it before we go off. You may still shop away and place your orders while we are away but we will only be able to process your orders and attend to emails when we’re back on 5 March alright?)

Click on the link below for the entire preview!

M&M’s Cardigan

Cardigans have never looked so yummilicious. Made in a beautiful shade of royal blue, the rainbow coloured buttons add a zest of colour and fun to cold days. I’m sorry I just have to say it again. The shade of blue for this cardigan is simply gorgeous. We particularly love the material used for this cardi too, a type of knitted cotton that’s plush and uber soft!

Crotchet-By-My-Side in Nude

We’ve featured the green version of this last week. Uber flattering, this dress literally crafts out an hourglass figure from even the most boyish figure. Featuring gorgeous intricate crotchet details that exude feminity against a basic work dress design and darted at the sides to cinch the figure, this dress exudes professionalism without compromising on style.

Structured Panel Dress

in Magenta

in Black

This dress is the first in a series of dresses we’ve brought in that are manufactured by the same factory that produces apparels for designer labels like DKNY. Made in a heavy fabric that gives it a structured feel, this dress is perfect if you wanna make a statement  at work. Ingeniously constructed with panels for the structured look that is also flattering at the same time, it’s one dress that has been painstakingly fine-tuned to perfection by the designer. Check out the unique hem of the dress too!

Paperbag Accordian Dress

in Magenta

in Navy Blue

Another design produced by the factory we mentioned above, this darling of a piece is a delight to wear. Look and feel like a million bucks as the dress swishes around you as you walk. Featuring delicate accordian pleats and a cute paperbag design, a lovely sweetheart bodice with a see through top portion, this dress is a well-made piece that’s every bit worth its price tag.

Tessa Shift Dress

in Teal

in Magenta

An effortless number for dress-down Fridays or weekend dates, this dress is great for running around on errands or for your shopping fix while staying stylishly comfy. We like that the loose fit is super forgiving if you’re going for a weekend buffet. Go crazy with the colour-blocking trend in this season’s hottest colours!

Pleated Toga Dress

in Black

in Coral

We brought this dress in specially for our girls who are crazy about toga and pleats! Great for dinner dates and parties, it’s a dress that’ll draw compliments and lots of second glances!

Multi-Beaded Dress

A dress that’ll put a skip in your step and a smile on your face, this beautifully beaded dress will brighten your day and your updo in an instant!

Backorders

We’ve heard your cries and are opening backorders for our Waterfall Blazers!! Stocks are expected to arrive by 1 April 2012.

Waterfall Blazer

in Brown

Check out the top-notch workmanship and tailoring!

We can’t get enough of these stunning waterfall drapes!

Isn’t this a piece so gorgeous in all colours you don’t know which one to own? Each color makes a statement all on its own. Whether it’s stark white for a confident, clean and sharp look, or brown for easy matching and a style that’s more urban chic, or black for a more dressy look. A previously sellout piece, we’ve brought this back for those of you who missed it the first time round. Note: the waterfall drapes and beautifully made seams are one word – breathtaking. ‘Nuff said.

See you at 11am!

We hope you’ve had a great Valentine’s Day! If you’re single, then we say you go girl! Have a great time, make the most of your independence and freedom, and give everything you’re doing your best shot! If you’re attached or married, have a good time with your other half, overlook the little things that irritate you and treasure the moment! =)

We’ve come up with a collection of unique dresses and pretty skirts this week which, upon review gave us the image of a sassy girl who’s extremely comfortable in her own skin and holds her fort well, whether it’s at work or at play. So here you are, a collection for you Sassy Girl!

Click on the link below for the full preview!

Origami Work Dress

in Nude

in Wine

Actual shade

Make an entrance in our Origami Work Dress and exude an aura of personal style in this unique piece!  Featuring a statement detail  on the shoulder, this dress will help you to make an impact with confidence and feminine strength. Constructed with side panels for a flattering cut, you’ll be one power woman in your office!

Contrast Waist Skater Dress

A girl can never have too many skater dresses in different forms, styles and falls this season! Made in a lighter material than our usual skater dresses, this dress features a simple but pretty cut. A contrast waist band has a cinching effect while black serves to make the waist look slimmer. Featuring an exposed back zipper, smooth fabric and a bright cheery color (actual shade is more intense in real life), it’s a versatile and stylish piece that you’ll want to keep wearing again and again this season!

Tailored Work Dress with Floral Applique

Another stunner, this tailored work dress is the embodiment of the classic beauty of a monochrome palette la Audrey Hepburn. Combined with a breathtaking floral applique that transports us straight to the deep enchanted gardens that we read of as a little girl, this dress is an absolute head-turner. We love how the white florals are juxtaposed against a jet black textured background for further contrast. Made in quality materials, it’s a piece that will probably cost at least twice the price we’re selling at brick-and-mortar stores!

P/s: The cutting of this dress is larger than usual. In fact the one in XS is about 1.5 sizes too big for the model and we had to use a clip to clip the excess cloth at the back. Please rest assured that we will always make it a point to mention it if we do clip the clothing at the back as our intention is not to mislead regarding the sizing or cut of the dress, but rather to show shoppers how the item will look like if it fits the wearer nicely. There is definitely nothing wrong in terms of the cutting and fall, except that  the sizing is larger than usual.

Accordian Chiffon Mini

in Vintage Florals

in Navy Florals

in Red Florals

in Swallow

A flirty twirly skirt that makes you wanna dance on the streets! Be enchanted with dainty florals encased in cute polka dots or a gorgeous print of swallows amid fauna with our accordian mini skirts. Floaty, whimsical and oh-so-girlish. We love how the skirt swishes slightly as you move and how fuss free these skirts are. The material also makes it a great feminine alternative to jeans for this season’s scorching weather!

Crotchet-By-My-Side

Gorgeous crochet lace skim the sides of the body and bring a new meaning to the phrase “body-sculpt”. Emphasizing on the curves and lines of the body, this dress enhances those womanly curves and literally draws out an hourglass silhouette with a super flattering cut and design. Streamlined yet enahanced with the intricate crotchet details, featuring a keyhole back and short darts at the back for an even more flattering form, this dress is one of the must-haves from this collection! There’s also another version in nude but we were not able to include it in the photo shoot so the nude version will only be launched in the next collection.

Sunburst Dress

in Purple

in Magenta

A boutique-quality piece, this dress is constructed with a multitude of interlayers in alternating colours that complement each other and the result is a piece that’s part art, part fashion. An asymmetrical neckline that flows in the same direction as the interlayers further enhance the designer look and feel of this piece making this dress unique, beautiful and definitely boardroom-worthy. Say goodbye to boring corporate dresses and hello to a revamped wardrobe! Did we mention that the length of this dress is longer than usual? Good news for our taller Loefans!

P/s: The cutting of this dress is larger than usual. In fact the one in XS is about 1.5 sizes too big for the model and we had to use a clip to clip the excess cloth at the back. Please rest assured that we will always make it a point to mention it if we do clip the clothing at the back as our intention is not to mislead regarding the sizing or cut of the dress, but rather to show shoppers how the item will look like if it fits the wearer nicely. There is definitely nothing wrong in terms of the cutting and fall, except that  the sizing is larger than usual.

Backorders Open for

Hearts Cardigan

(say hoorah!!!)

Now also available in Navy Blue

Featuring a confetti of dainty little hearts embroidered all over, this cardigan is the picture of a whimsical, sweet cardigan for the girl in everyone of us, no matter what age we’re at. Topped off with pretty little heart-shaped buttons, this piece is gonna be one of those that’s gonna derive lots of mileage for the year!

We’ve heard your cries for more of the latest bestsellers we launched  so we’re bringing in new colours for some of the items, with both backorders and some instocks for some of the new colors!

Click on the link below for a complete preview and more information on them before we launch the collection!

Belted Swing Skirt

We brought this in originally in Shamrock Green and Black but we got so inspired by Taylor Swift’s nautical style that we’ve brought it in for red and blue too!

in Chilli Red

in Electric Blue

Taylor Swift pairs a striped top with her red skater skirt for a nautical vibe!

Credits: Polyvore.com

in Shamrock Green

Instocks are available for Shamrock Green in S on our website at http://loef.sg/new-arrivals/1854-s7-05b-skater-skirt-in-green.html

in Black

The upcoming launch will consist of instocks for Chilli Red in M and L and Electric Blue in S, M and L. Backorders will be opened for Chilli Red, Electric Blue, Shamrock Green and Black for all sizes!

Loef Label – Satin Vest

Our self-manufactured satin vests need no introduction. Exclusively manufactured in Singapore to achieve the excellent cut and workmanship and made in luxe, expensive fabric imported from Japan and Korea, we have been selling it at a promotional price of $27 and $29 for Christmas and extending the promotion for CNY. These satin vests will be sold at their actual prices of $32 for matt satin and $36 for silk satin but it’s still a steal for the kind of material and workmanship you’re getting for it!

in Black, Silk Satin

These tanks are so versatile they look fabulous paired with skinnies for parties, pants and a blazer for work or even with a pair of nicely tailored shorts for a more relaxed, but sophisticated vibe. Not to mention they’re uber comfy too!

Featuring excellent workmanship and superb, luxe material!

After deciding to manufacture it in black, we discovered there was an almost exact version of it by Carolina Herrera!

Black Silk Satin Vest by Carolina Herrera

in Light Blue, Silk Satin

in Blue (Matt Satin)

in Vermillion, Matt Satin

Check out the double seams at the armholes and neckline.

Intricate workmanship

There’s even a satin seam laid under the zip for maximum luxe and comfort!

The instocks we have at the moment are 2 Tangerines- 1 S and 1 L, 1 Fuschia in L, 2 Cyan in M, 1 Cornflower Blue in L and 2 Vermillion in M. Backorders will be opened for all sizes for Vermillion (Matt), Blue (Matt), Pre-orders for Light Blue (Silk Satin ) and Black (Silk Satin)!

The link for the current instocks is

http://loef.sg/search.php?orderby=position&orderway=desc&search_query=satin+vest&submit_search=SEARCH%21

Cut-Out Skater Dress

“Love at first sight, the cut-outs on the skater skirting were so breathtaking we knew we had to bring this in for  you girls. Made in the most beautiful shade of purplish blue, the cut-outs are juxtaposed on cream to bring out the floral details, which are so understated you need to take a second look before you can tell that the cut-outs are not just a beautiful array of dots and circles, but are actually arranged to form dainty little flowers. Made in a heavy fabric, the skater skirting falls in the most beautiful ripples for the fun, girlish appeal of skater dresses! “

Available in S and M on Backorder!

Current Pre-Order

http://loef.sg/new-arrivals/1871-s9-07-summer-skater-dress.html

Made in quality polyester silk, the silky soft and smooth fabric seem to caress your skin while creating the softest fall in a flowy skirting with a flattering bodice. The design is one that has been thoughtfully put together, with a row of matching fabric buttons along the back of the dress, complementing the low back that prevents the dress from being too conservative. We love the cut that streamlines the silhouette with side seams before flaring out gently into a swing skirting. Be transported to a beautiful setting of chi-chi high tea or a tea party in a garden with the stunning print of English Roses. Paired with nude heels or dainty flats, this dress is one of the most effortless way of pulling off the “refined princess” look!

http://loef.sg/new-arrivals/1871-s9-07-summer-skater-dress.html

Alright time to prepare the webstore for the launch. Seeya girls at 6pm!

Pre-Order (PO)

Q: What is a pre-order?

A: A pre-order is created when the stocks for it have not arrived in Loef’s warehouse yet. The items are launched for shoppers to order in advance. Loef will then place the order  for the stocks based on what shoppers have ordered. This ensures that the design can be made available to more people and if sizes are available, that everyone can get the optimal size for themselves.

Q: Do we pay now or after the items arrive in Singapore?

A: You need to pay now as we will order the stocks based on confirmed purchases.

Q: How long does it usually take for the stocks to be delivered to me?

A: It usually takes 4 weeks or more. The estimated date of arrival will be stated on the product description. Once the stocks arrive, it will take about 2 days for us to mail the items out to you.

Q: What is the possibility of it being out of stock?

A: As the quantity is not fixed beforehand, there is a lesser chance that it will get out of stock the first 3 days it is launched. We will place the order with the manufacturer after 3 days, with a few extra pieces for buffer. Once the extra pieces are taken up, it is very likely that  the item will be sold out.

Q: What happens if I place an order that consists of a “pre-order” item and another that is instock at the moment?

A: As it is a single order, the items will be shipped out as one parcel. The instock item will be held till the pre-order item arrives. We will then mail the items out together when the pre-order item arrives. Hence, if you prefer to receive the instock items first, please place separate orders for the two items.

Back-Order (BO)

Q: What is a back-order?

A: Backorders are opened when the instocks for a design have been sold out, and the demand and requests for this item is high. The main difference between a backorder and a pre-order is that  a backorder is opened for items that have been sold out while a pre-order is opened for items that have not yet been launched or sold. Other than that, they are pretty much similar, in the sense that the stocks are not physically in our warehouse at the time the backorders and pre-orders are first opened, and the stock quantity  that Loef brings in will depend largely on the orders that shoppers have placed for the items. Hence, all the other aspects like payment and shipping will be the same for a BO and PO.

Made-to-order (MTO)

Q: What does Made-to-Order mean?

A: Loef actually manufactures some of its own labels in Singapore. This ensures quality control and needless to say, the workmanship far exceeds that of items manufactured in other Asian countries. As the manufacturing cost in Singapore is very high, the items are only made upon order. In addition, there are times when we manfacture items in various sizes, colours and various lengths. An example of this is an upcoming Dip Back Maxi Skirt we’re launching in the next few weeks. There’ll be 3 sizes for it and we’re making it in two different lengths to cater for taller girls and those who prefer to match their skirts with heels. With so many different permutations to consider, it is better for us to “make the items only upon order”.

If you have any other questions regarding these special types of orders, drop us an email at feedback@loef.sg and we’ll add on more FAQs! =)

Click on the link below for the complete preview! =)

BW Sequined Top

in White

in Black

in Black

Embrace edgy glam with our  blinged-up tops for a monochromatic statement! The thin cotton jersey ensures you stay comfy, yet stylish in the classic palette. We love how the black gives off a more sophisticated feel while the one in white enables black-white color blocking for an effortless style statement!

Cut-Out Skater Dress

This dress was love at first sight for us. The cut-outs on the skater skirting were so breathtaking we knew we had to bring this in for  you girls. Made in the most beautiful shade of purplish blue, the cut-outs are juxtaposed on cream to bring out the floral details, which are so understated you need to take a second look before you can tell that the cut-outs are not just a beautiful array of dots and circles, but are actually arranged to form dainty little flowers. Made in a heavy fabric, the skater skirting falls in the most beautiful ripples for the fun, girlish appeal of skater dresses! Definitely a must-have for this collection!

Slouchy Stripes

in Coral Pink

in Lime Green

Exude laidback chic with this slouchy knit in bright cheery colours that’s sure to put a skip in your step as it injects a pop of colour into your outfit. The stripes enhance the chic factor while a slouchy patch pocket adds a cute detail to the top. Priced at at a uber pocket-friendly price, we’re pretty sure this piece will make you stand out among the crowd with its yummy colours!

Spaghetti Jumper

A super comfy piece you can throw on for lazy Sundays, perfect for those times when you can’t be bothered to use your brain cells to pair your separates or even think about accessorising. The jumper is effortlessly chic and goes well with absolutely any kind of accessory. A bangle, or a layered necklace, an oversized ring, well anything goes!

Kimono Cord Dress

A fun, casual dress featuring a unique square neckline and a cord belt for some waist cinching effect. Balloon sleeves help conceal arms that have gotten flabby after feasting on CNY goodies while giving off a cute kimono-esque vibe!

Hearts Cardigan (Available in limited quantities)

Featuring a confetti of dainty little hearts embroidered all over, this cardigan is the picture of a whimsical, sweet cardigan for the girl in everyone of us, no matter what age we’re at.  Topped off with pretty little heart-shaped buttons, this piece is gonna be one of those that’s gonna derive lots of mileage for the year!

Printed Polyester-Silk Dress

in Blue

Check out the matching fabric buttons along the back of the dress!

Pretty butterflies all over!

in Cream (Pre-Order)

Gorgeous English Roses

Made in quality polyester silk, these darlings come in two different beautiful prints of butterflies and English Roses. The silky soft and smooth fabric seem to caress your skin while creating the softest fall in a flowy skirting with a flattering bodice. The design is one that has been thoughtfully put together, with a row of matching fabric buttons along the back of the dress, complementing the low back that prevents the dress from being too conservative. We love the cut that streamlines the silhouette with side seams before flaring out gently into a swing skirting. Be transported to a beautiful setting of chi-chi high tea or a tea party in a garden with these dresses. Paired with nude heels or dainty flats, these dresses are one of the most effortless way of pulling off the “refined princess” look!

Love these items? Well see you tomorrow at http://loef.sg at 11am! =D

We hope you’ve had a great time of bonding, feasting and fun during CNY! We’re back from our retreat (and company lunch at Equinox Restaurant *slurps!) and are all recharged to bring you even more gorgeous items for your Valentine’s Day!  Featuring  a collection of 5 designs,  My Sweet Valentine I features, gorgeous twirly skirts and all things feminine, definitely one that’ll excite your shopping fingers!

Click on the link below for the complete preview!

Chiff-Satin Dress (Back by Popular Demand)

Actual shade has a slight peachy tinge

Gorgeous drapes for a softly feminine neckline and intricate gathers.

Deliciously soft and smooth chiffon laid over quality satin in an asymmetrical hemline

Made in soft smooth chiffon and thick, quality satin, this dress is an interplay of textures and shades in the sweetest shade of pink, perfect for the Sweet Valentine! Featuring a gorgeously draped neckline, a banded satin that cinches the waist for a flattering silhouette and a soft flowy hemline, our Chiff-Satin Dress is the perfect dress for the Sweet Valentine!

Lovey Pleated Mini Dress

Featuring a myriad of the prettiest hearts against a backdrop of the sweetest shade of cream, the highlight of this dress is not just in the prints but also the vertical pleats on the bodice. We uber heart (pun unintended) the crimps on the skirting that falls just halfway down for a hemline that moves as you walk. The mini dress cutting gives the illusion of long legs while taller girls can pair this with stoggings for an edgy feel.

Belted Swing Skirt in Shamrock Green

in Black

A twirly whirly skirt that’s extremely fun to wear and goes well with basic tops. Well-made for corporate, cute and fun for play. Whether it’s material or cut, this skirt is a quality piece you wouldn’t want to miss! Brownie points for the beautiful complimentary belt too!

Cable Knit Cardigan

A Zara-inspired piece in an amazing shade of fuschia-coral, we can’t get enough of the cable knit design and the beautiful mock-wooden buttons that acts as a contrast against the bright woollen background!

Ripple V-Neck Top

Which girl can say no to endless ripples on anything, whether it’s a top, skirt or dress? A plunging neckline exudes feminity while a shiny disco-esque trimming at the underbust shapens the silhoutte and adds a touch of glam to this sophisticated, stylish piece made in our favourite rayon jersey material. It’s part edgy, part glam and all feminine!

Seeya all at  http://loef.sg at 11am tomorrow!

Ps: For those who’ve left a comment on our blog, please give us some time to respond to them alright? XOXO!!!

Important Notes

* For Courier/ Meetup, pls key in your h/p no. to your Loef account so that you can be contacted if necessary.
* For Courier, pls ensure that someone is around to collect the parcel.
Delivery will be made before 5pm for office addresses and from 8pm-1030pm for residential addresses.

We’re also providing subsidised courier service and a meetup session to ensure that you get your items without having to break the bank. We’ll update you with more details before we launch tomorrow alright? Watch this space!

Click on the link below for the full preview!

Toga Cheongsum

in Red

in Black

Made in amazing material, this stunner is overlaid in something that’s part crotchet, part lace. Intricate like lace but sturdy like crotchet. An aewsome cutting hugs the body at all the right places while unique straps on the shoulder inject an edgy twist to the toga cut. A dress that’s definitely gonna make a statement. You can trust us on that.

*Sorry babes the manufacturer made this in only one size =(

Draped Midi in Red

We know how much you’ve loved our draped midi. Every batch had been sucha sellout I don’t think we need to say more about this. Brought in a beautiful shade of scarlet specially for this season, we have it only in limited pieces. Be sure to grab one for yourself if you haven’t!

Contrast Hem Skater Dress

If you’re someone who digs quality fabrics, this is the dress to get. Made in smooth soft, quality polyester, whether as a dress for a day with the boy  or for the work place, this dress will draw admiring glances and maybe even garner you a few questions about where you got it. Of boutique quality, this is one dress that’ll cost you a fraction of what you pay at brick-and-mortar stores. We love the contrast colour at the waist and darts along the waist band that cinches the waist for a flattering effect!

Draped Toga in Aquamarine

in Fuschia

Another perrenial favourite, we’ve had a number of our fans loving this dress so much they got it for their bride entourage! These are the two most beautiful shades we can find and we had to wait a long time before we managed to get our hands on them. Whether it’s making an entrance at CNY or during normal days, it’s one of the most beautiful toga dresses we’ve ever seen!

Loef Label – Satin Vests in

Matt Satin – Deep Blue

Matt Satin – Vermillion

Silk Satin – Cornflower

Our satin vests need no introduction. Whether it’s under a blazer for work, or paired with jeans for the weekend, it’s a piece that’s uber comfy, fuss free, versatile, yet so totally chic.

Frilled Sleeves Dress

Light fluttery sleeves conceal arm and armpit fats while evoking an ultra feminine feel. Light ruches cinch and downsize the waist while slight drapes accentuate the hips and craft an  hourglass silhouette in a beautiful shade of fuschia. A must-have for this season!

Fitted Cheongsum-Dress

in Black

in White

in Red

Beautiful details make this fitted dress an oh-so-worthy piece for the wardrobe, whether it’s for CNY or functions. Beautiful pleats accentuate the waist and help craft an hourglass figure while lace petals skim and enhance the shoulders and conceal armpit fats. Made of superb polyester with a slight sheen, this dress requires little ironing. Featuring a peekaboo opening at the back with double button closure, it’s oriental class with edginess and some sexiness!

Mandarin Collar Lace Top

in Blue

in Red

A loose fitting comfy top that’s so wearable, yet so beaaauuutiful. The lace details are simply divine, while the mandarin collar injects an oriental, yet modern touch. Slightly see through at the top with a sweetheart neckline and a peekaboo back, this top is one that’s in a league of its own!

Click on the link below for preview!

Caitlin Dress

A smart casual dress with exceptional cutting, this dress has quality lining and details that’ll make you feel on top of the world, not in the glamorous kind of way, but in a way that makes you stand straight, walk taller, and with a slight poise that’s only befitting for a princess on a casual excursion out. Even as an office dress, it also makes its presence known with its unique colour and outstanding seams and cutting!

Hearts Belted Work Dress

A whimsical frock in smooth polyester that’s smooth and cool to the touch it’ll make you feel happy like a bird! Dainty with a fitted cutting , sweet with a conservative square neckline, and thoughtfully designed with a fitted bodice and light pleats. A number that’s bound to captivate the hearts of men and women alike!

Princess Sleeve Top

in Mustard

in Indigo

in Black

We need a couple of pretty yet versatile (and comfy!) tops like this for the times when we drop back home either for a respite from visitations or for a chillax session with our closest ones. (We’re pretty sure you wouldn’t want to be in that cheongsum the entire day!) This darling of a baby is the perfect piece  for those moments! The quarter sleeves form the perfect cover up for the arms. We love how the slight puffiness inject the strong shoulder feel that is oh-so-sexy while the ruches ooze loads of feminity. It’s the perfect marriage of edginess and romanticism!

Pleated Mid-Waist Shorts

I’ve always admired how high waist shorts seemed to immediately make an outfit look so tres chic but everytime I tried on one, I was appalled at how it immediately turned my bottom into a pancake. In comes this mid-waist shorts, that’s part glam with its glittery fabric, full-on with pleated details and a perfect cutting that elongates the body without flattening the bummy. Check out how it’s panelled to evoke the feeling of a slim silhoutte, the seams and flap at the pocket and of course the pleated details at the waist. Definitely a must-have. Our only regret is that we only managed to bring this in only in one size at the moment. =(

Drop us an email if you’d like us to remanufacture this in M and L. If we have enough demand, we’ll open a backorder for it once the factories resume work after CNY alright?

Loef Label – Ruched Ripple Dress

Alternative way of waying the straps.

The name of the dress says everything we want about it. The waist appears smaller than usual as tiny ruches lead to an intricate arrangement of pleats and a skirting that flares outward softly.  Beautiful, soft ripples around the skirting further evokes a feeling of gracefulness giving this dress a perfect combination of form, fall and functionality (in terms of comfort)!

We have four other items lined up for you in this collection. An awesome lace tank dress, a cheongsum top, a billowy toga dress that was previously sold out in green, and a cheongsum dress with a unique strappy back. I don’t have the pics to do a blog preview at the moment but we do have some unoffical shots that I’ll try to sneak into FB to let you have a look so watch out for it on our FB page alright!

We’re going full force this period to prep and gear you up for CNY, that you may have gorgeous togs every day, whether you’re out on visitations or even back at work! Featuring four specially sourced items and one Loef Label, methinks you might end up having to buy more than one from this collection!

Click on the link below for the complete preview! Love ya and see ya tmr at 11am at http://loef.sg! =D

Lace Cheongsam

in Chilli Red

Closeup of lace details

in Creamy Yellow

in Modern Black

in Powder Pink

Made in the same soft lace as our Lace Skater Dress, our Lace Cheongsam is versatile, simple yet chic! Perfect for those with sensitive skin or those of you who hate scratchy lace, this cheongsam combines the allure of soft lace with the gorgeous flattering cut of cheongsam that is not only perfect for this season but also fun to wear. The beauty of this cheongsam is that you can dress it up with your personal style, either by cinching with a belt, accessorising with a corsage or even with a blazer for an even more modern update!

Loef Label – Raoul Inspired Pleated Midi

in Mint

in Purple

in Navy

Gorgeously pleated with a generous amount of fabric to create the strong fall seen only in designer labels, you can now own this beautiful midi dress at a micro mini fraction of the original price! We spent months just to fine tune the waist band to the correct position to get the best combination of lengthening cum figure flattering effect! Featuring pleats that are painstakingly pressed and sewn down, a length that shows off the sweet girly side of you and a fall that gives this dress an expensive look, this baby is a definite addition to the wardrobe, especially if you’re trying to stock up on different styles for the new year!

Waterfall Blazer

in Brown

Check out the top-notch workmanship and tailoring!

We can’t get enough of these stunning waterfall drapes!

Isn’t this a piece so gorgeous in all colours you don’t know which one to own? Each color makes a statement all on its own. Whether it’s stark white for a confident, clean and sharp look, or brown for easy matching and a style that’s more urban chic, or black for a more dressy look. A previously sellout piece, we’ve brought this back for those of you who missed it the first time round. Note: the waterfall drapes and beautifully made seams are one word – breathtaking. ‘Nuff said.

Mock Pocket Skirt (Prada Inspired)

Featuring a structured design with intentional seams and faux pockets, this Prada inspired piece is a staple bottom for smart dressing at work! Combining quality fabric with a layout that’s unique, stylish and streamlined, it’s another piece that’ll give you more bang for your buck!

Tiered Frills in Red

Sashay in style this CNY with our Tiered Frills Dress that is making a comeback into the scenes with a punchy red shade. The rippled tiers move in a subtly sexy, stylish way that’s minimum fuss with maximum impact. A great piece for hiding bulges after a CNY binge too!