Important Notes

* For Courier/ Meetup, pls key in your h/p no. to your Loef account so that you can be contacted if necessary.
* For Courier, pls ensure that someone is around to collect the parcel.
Delivery will be made before 5pm for office addresses and from 8pm-1030pm for residential addresses.

We’re also providing subsidised courier service and a meetup session to ensure that you get your items without having to break the bank. We’ll update you with more details before we launch tomorrow alright? Watch this space!

Click on the link below for the full preview!

Toga Cheongsum

in Red

in Black

Made in amazing material, this stunner is overlaid in something that’s part crotchet, part lace. Intricate like lace but sturdy like crotchet. An aewsome cutting hugs the body at all the right places while unique straps on the shoulder inject an edgy twist to the toga cut. A dress that’s definitely gonna make a statement. You can trust us on that.

*Sorry babes the manufacturer made this in only one size =(

Draped Midi in Red

We know how much you’ve loved our draped midi. Every batch had been sucha sellout I don’t think we need to say more about this. Brought in a beautiful shade of scarlet specially for this season, we have it only in limited pieces. Be sure to grab one for yourself if you haven’t!

Contrast Hem Skater Dress

If you’re someone who digs quality fabrics, this is the dress to get. Made in smooth soft, quality polyester, whether as a dress for a day with the boy  or for the work place, this dress will draw admiring glances and maybe even garner you a few questions about where you got it. Of boutique quality, this is one dress that’ll cost you a fraction of what you pay at brick-and-mortar stores. We love the contrast colour at the waist and darts along the waist band that cinches the waist for a flattering effect!

Draped Toga in Aquamarine

in Fuschia

Another perrenial favourite, we’ve had a number of our fans loving this dress so much they got it for their bride entourage! These are the two most beautiful shades we can find and we had to wait a long time before we managed to get our hands on them. Whether it’s making an entrance at CNY or during normal days, it’s one of the most beautiful toga dresses we’ve ever seen!

Loef Label – Satin Vests in

Matt Satin – Deep Blue

Matt Satin – Vermillion

Silk Satin – Cornflower

Our satin vests need no introduction. Whether it’s under a blazer for work, or paired with jeans for the weekend, it’s a piece that’s uber comfy, fuss free, versatile, yet so totally chic.

Frilled Sleeves Dress

Light fluttery sleeves conceal arm and armpit fats while evoking an ultra feminine feel. Light ruches cinch and downsize the waist while slight drapes accentuate the hips and craft an  hourglass silhouette in a beautiful shade of fuschia. A must-have for this season!

Fitted Cheongsum-Dress

in Black

in White

in Red

Beautiful details make this fitted dress an oh-so-worthy piece for the wardrobe, whether it’s for CNY or functions. Beautiful pleats accentuate the waist and help craft an hourglass figure while lace petals skim and enhance the shoulders and conceal armpit fats. Made of superb polyester with a slight sheen, this dress requires little ironing. Featuring a peekaboo opening at the back with double button closure, it’s oriental class with edginess and some sexiness!

Mandarin Collar Lace Top

in Blue

in Red

A loose fitting comfy top that’s so wearable, yet so beaaauuutiful. The lace details are simply divine, while the mandarin collar injects an oriental, yet modern touch. Slightly see through at the top with a sweetheart neckline and a peekaboo back, this top is one that’s in a league of its own!

Click on the link below for preview!

Caitlin Dress

A smart casual dress with exceptional cutting, this dress has quality lining and details that’ll make you feel on top of the world, not in the glamorous kind of way, but in a way that makes you stand straight, walk taller, and with a slight poise that’s only befitting for a princess on a casual excursion out. Even as an office dress, it also makes its presence known with its unique colour and outstanding seams and cutting!

Hearts Belted Work Dress

A whimsical frock in smooth polyester that’s smooth and cool to the touch it’ll make you feel happy like a bird! Dainty with a fitted cutting , sweet with a conservative square neckline, and thoughtfully designed with a fitted bodice and light pleats. A number that’s bound to captivate the hearts of men and women alike!

Princess Sleeve Top

in Mustard

in Indigo

in Black

We need a couple of pretty yet versatile (and comfy!) tops like this for the times when we drop back home either for a respite from visitations or for a chillax session with our closest ones. (We’re pretty sure you wouldn’t want to be in that cheongsum the entire day!) This darling of a baby is the perfect piece  for those moments! The quarter sleeves form the perfect cover up for the arms. We love how the slight puffiness inject the strong shoulder feel that is oh-so-sexy while the ruches ooze loads of feminity. It’s the perfect marriage of edginess and romanticism!

Pleated Mid-Waist Shorts

I’ve always admired how high waist shorts seemed to immediately make an outfit look so tres chic but everytime I tried on one, I was appalled at how it immediately turned my bottom into a pancake. In comes this mid-waist shorts, that’s part glam with its glittery fabric, full-on with pleated details and a perfect cutting that elongates the body without flattening the bummy. Check out how it’s panelled to evoke the feeling of a slim silhoutte, the seams and flap at the pocket and of course the pleated details at the waist. Definitely a must-have. Our only regret is that we only managed to bring this in only in one size at the moment. =(

Drop us an email if you’d like us to remanufacture this in M and L. If we have enough demand, we’ll open a backorder for it once the factories resume work after CNY alright?

Loef Label – Ruched Ripple Dress

Alternative way of waying the straps.

The name of the dress says everything we want about it. The waist appears smaller than usual as tiny ruches lead to an intricate arrangement of pleats and a skirting that flares outward softly.  Beautiful, soft ripples around the skirting further evokes a feeling of gracefulness giving this dress a perfect combination of form, fall and functionality (in terms of comfort)!

We have four other items lined up for you in this collection. An awesome lace tank dress, a cheongsum top, a billowy toga dress that was previously sold out in green, and a cheongsum dress with a unique strappy back. I don’t have the pics to do a blog preview at the moment but we do have some unoffical shots that I’ll try to sneak into FB to let you have a look so watch out for it on our FB page alright!

We’re going full force this period to prep and gear you up for CNY, that you may have gorgeous togs every day, whether you’re out on visitations or even back at work! Featuring four specially sourced items and one Loef Label, methinks you might end up having to buy more than one from this collection!

Click on the link below for the complete preview! Love ya and see ya tmr at 11am at http://loef.sg! =D

Lace Cheongsam

in Chilli Red

Closeup of lace details

in Creamy Yellow

in Modern Black

in Powder Pink

Made in the same soft lace as our Lace Skater Dress, our Lace Cheongsam is versatile, simple yet chic! Perfect for those with sensitive skin or those of you who hate scratchy lace, this cheongsam combines the allure of soft lace with the gorgeous flattering cut of cheongsam that is not only perfect for this season but also fun to wear. The beauty of this cheongsam is that you can dress it up with your personal style, either by cinching with a belt, accessorising with a corsage or even with a blazer for an even more modern update!

Loef Label – Raoul Inspired Pleated Midi

in Mint

in Purple

in Navy

Gorgeously pleated with a generous amount of fabric to create the strong fall seen only in designer labels, you can now own this beautiful midi dress at a micro mini fraction of the original price! We spent months just to fine tune the waist band to the correct position to get the best combination of lengthening cum figure flattering effect! Featuring pleats that are painstakingly pressed and sewn down, a length that shows off the sweet girly side of you and a fall that gives this dress an expensive look, this baby is a definite addition to the wardrobe, especially if you’re trying to stock up on different styles for the new year!

Waterfall Blazer

in Brown

Check out the top-notch workmanship and tailoring!

We can’t get enough of these stunning waterfall drapes!

Isn’t this a piece so gorgeous in all colours you don’t know which one to own? Each color makes a statement all on its own. Whether it’s stark white for a confident, clean and sharp look, or brown for easy matching and a style that’s more urban chic, or black for a more dressy look. A previously sellout piece, we’ve brought this back for those of you who missed it the first time round. Note: the waterfall drapes and beautifully made seams are one word – breathtaking. ‘Nuff said.

Mock Pocket Skirt (Prada Inspired)

Featuring a structured design with intentional seams and faux pockets, this Prada inspired piece is a staple bottom for smart dressing at work! Combining quality fabric with a layout that’s unique, stylish and streamlined, it’s another piece that’ll give you more bang for your buck!

Tiered Frills in Red

Sashay in style this CNY with our Tiered Frills Dress that is making a comeback into the scenes with a punchy red shade. The rippled tiers move in a subtly sexy, stylish way that’s minimum fuss with maximum impact. A great piece for hiding bulges after a CNY binge too!

Hope your weekend has been a good one. Here’s something to help motivate you for the upcoming week – stunning designs for CNY at visitations, work, party, dinner and play!

Gear yourself up for some serious shopping tomorrow as we have a couple more boutique-quality, designer-styles (think Chanel and Prada!) and a Zara inspired pleated top from our very own label!

Click on the link below for the complete preview. Enjoy!

Chanel Inspired Military Top

Heavily influenced by the monochromatic color palette and clean, sharp lines of Chanel’s classic collection, this top is the epitome of what we call power dressing. Gorgeous black trimmings tailored to the perfect width gives the top a sharp, crisp look,  amazing rhodium military buttons inject edginess while softly puffed sleeves balance the whole combination with a touch of feminity.  Encompassing function with style, (there are six functional pockets packed in this top!), this top will be a staple for 2012 if you wanna make a statement whether it’s in the boardroom or in town. Made in quality ribbed cotton polyester.

Here’s how it will look like if you pair it with a skirt.

Prada Inspired Midi Skirt

Stark black and white tailoring, a midi length that’s super on-trend, a cut that doesn’t pale next to a true designer piece, this skirt oozes a confident, no-nonsense appeal and charm. Another wardrobe staple especially for our working Loefans!

Gucci Inspired Drape Dress

Colour true to pic

Made in the same material as our Contrast Sash Shirt Dress to acheive the right fall and feel of this designer inspired piece, drapes and a single oversized frill stand as the centre piece of this work of art. Wear it according to your personal style by playing with the sleeves, the sash, and some accessories to go!

Multi-Way Embellished Toga

In addition to having a number of designer pieces, this collection also features quite a number of pieces that can be worn in multiple ways, as seen again in our Embellished Toga Dress.

Worn as a single sleeve with a cut-out or as a sleeveless toga, this dress is versatile, flowy, curvy and inspiring. Achieve the grecian princess look with a pair of strappy sandals or with a pair of sexy stilettos and you’ll be the belle at CNY visitations!

Zara Inspired Pleated Top – Loef Label

Credits: Zara.com. RRP $69.90

We predicted that the sartorial charm of pleats still have some way to go in the fashion scene and nothing beats putting them into a versatile top that can be paired with pants, skirts or even a pair of high waist shorts for a smart casual look! We can’t get enough of the bright juicy colours, the gorgeous ruch details at the neckline, the flowy georgette material that resembles chiffon sans the extreme sheerness, and even the matching fabric button  closure at the back!

A preview specially for you. Hope 2012 has been great for you so far. Let’s try to stick to our New Year resolutions this year, well at least for now!

Click on the link below for the full preview!

Brenda Hi-Neck Dress

Colors true to pic

A dress that’s easy to wear, carry off and so very appropriate for the coming festive season! The hi-neck cutting injects elegance while the halter cutting allows you to show off those feminine shoulders. We like the fact that the straps can be worn V-backed or tied halter-style over the neck according to personal preference!

Belted Peplum Top

Made in quality and expensive ribbed polyester, this peplum top looks and feels like something that you get out of designer boutiques. Figure flattering, well structured and impeccably tailored. A piece that’ll definitely help you make an impression at presentations and meetings. Comes with a quality belt too!

Polka Dot Ribbon Top

in Navy Blue

in White

A fun printed top to wear for lazy Sundays,  a top that’s easy for you to move in while running errands, or simply a chillaz piece for the beach. Check out the cute self tie ribbon on the shoulder that injects a touch of feminine wiles. It’s retro, it’s cute, it’s on-trend all at once!

Balloon Sleeves Dress

inspired by Eva Longoria

and ASOS

in Cerise

in Cream

in Black

A floaty, whimsical piece with superb material and cutting, our balloon sleeves dress exudes dramatic romanticism by the use of slightly oversized silk chiffon sleeves. Wearing this dress made us feel like a princess, in a modern setting.  A piece that’s simple, understated, yet brimming with sophistication and elegance. The simple palette allows accessorising to take centrestage. Wear with a chunky necklace or bracelet to turn it into a glamorous cocktail dress,  a simple pendent for a romantic dinner or add on  a corsage for CNY!

Here’s to 2012!

Click on the link below for a full preview!

Lace Skater Dress

in White

in Black

A cute lace skater dress that will have you falling in love with the moment you put it on. A fun dress to wear that’ll have you feeling good and looking great, whether it’s with or without a belt. The one in white scores for its fresh, young and innocent appeal while the one in black exudes a more womanly aura that’s also glamour understated at the same time. It’s the kind of dress we’d recommend you get in both colours!

Gucci Inspired Shirt Dress

Inspired by the rich jewel tones of Gucci, this dress exudes a designer appeal that’s effortlessly chic. Silver plateau buttons line the shirt dress, adding a touch of shine and glamour to the dress  while a contrast coral sash complete the colour clash profile that’s so tres chic!

Burberry Inspired Tailored Dress

in Navy

in Beige

Inspired by the classic Burberry dress, this darling, with its superb material and excellent finishings makes you feel like a milion bucks the minute you put it on. The cutting makes you feel like you’re encased in a dress with a perfect combination of form and structure  that accentuates the curves ever so slightly for a touch of feminity. We never knew that a double breasted dress could be figure enhancing, at least not for a price tag that’s only 2-digit!

P/s: Check out the unexpected peplum at the back that adds a further touch of sartorial tailoring and ups the expensive look even further!

Pleated Skater Dress

Another dress made in great material and excellent cut, this dress is a breath of sunshine! Check out the array of uniquely asymmetric pleats on the skirting. We’re sure you’ll hit the bull’s eye in style factor this CNY with our Pleated Skater Dress!

Specially Sourced for Christmas!

Embellished Two-Way Maxi

Elongate with this gorgeous beaded maxi that can be worn in two ways!

Turn the cowl back to the front and voila, you get another look!

Accessories from Icinggifts.com

Grecian Cross Back Toga

If you’ve loved the Grecian version of the Convertible Multi-Way Dress but struggled to with the straps, now you can get the design without getting all tangled!

Glitter Tunic

A previous sell-out, we brought this back specially for you to shine and shimmy your way into Christmas parties!

Tailored Pleats II

Actual color is 2 shades darker

Made in a unique shade of one of this season’s hottest colors, this dress enhances the waist with visual lines that takes the form of beautifully tapered pleats.

Manufactured with Love – Loef Label

Zenia Shift Dress

Color true to pic

Inspired by Zara, rpp S$89.90

We inserted a quality viscose lining that feels like silk that makes the dress so uber comfy.

With unique details like a mock snakeskin trimming along the back zipper, quality materials for both the cotton jersey used and the quality viscose lining, you’re definitely getting more bang for your buck by getting the dress at Loef!

Satin Vest Backorder

It took us a while to source for more fabrics in similar shades to do a backorder for this item that many of you have been asking for and we’re happy to announce that we’ve found fabrics for matt fuschia and tangerine in shades very slightly lighter than the original and the exact same shade for the one in cyan!

Pictures here reflect actual color for new batch

We’ve also tweaked the cutting slightly to make the ptp (pit-to-pit) slightly roomier for those of us with broader shoulders. Petite girls don’t have to worry. We’ve perfected the cutting such that the roomier ptp still looks great on you! Just note that if you have narrow shoulders and if our previous M size was just nice or is slightly big on you, S would be perfect for you now under our new cutting.

Our model who’s an S have also tried the new cutting for S and declared it fabulous. The nature of the excellent fabric allows the roomier ptp to still fall nicely without any unwanted revelations

Color true to pic

Color true to pic

Please note that as this is a backorder, our stocks will only be ready in 2-3 weeks. Please place separate orders for the vest if you’d like to receive the rest of your items in time for Christmas. You may still combine your orders to qualify for our free gifts. Simply cart the free items into your shopping bag and leave us a note when you check out so that we know!

Prettily packaged with a ribbon and a personalised gift card at no extra cost.

A beautiful Loef gift card where you can request for a personalised message!

Free delivery via normal postage for all orders and free courier for orders above $40.

You can opt to have your gift delivered directly to your friends. Multiple packaging and locations is available even for items within the same order while the free courier service is limited to only one location. So if your order is above $40, you can have one item couriered to your friend and the other delivered to the other friend via normal mail, or all items couriered to you. Do let us know if you want them to be packed separately!

Freebies to you for buying gifts for your friends and Loef’s Christmas Limited Edition Charmeuse Satin Tank worth $65.

Looks unfashionably functional but an absolutely useful tool especially for those of us who love belts! Free for orders above $60 and above $80. (Available only for orders within Singapore due to weight constraints)

Don’t underestimate this basic tube. It not only works wonders on all ooh-la-la see through outfits but is made in such quality cotton jersey that it can be worn on its own. Free for orders above $80. Yes, if your order is above $80, you get both a belt hole puncher and a basic tube!

Our coveted Charmeuse Satin vest that has won rave reviews! Worth $65, it comes free with purchases above $100!

Important Note: To enjoy a fuss-free process of redeeming your free gifts and services like gift packaging, please add the relevant items (found under every product category page) into your shopping cart  and leave a message when you check out in the following format:

Recipient 1
Item(s): Code and Name
Gift Packaging: (Yes/No)*:
Mode of postage: (Normal/Registered/Courier)*:
Recipient’s name:
Personal message:
With Love: Your name
Address for item(s) to be mailed to:
*Delete accordingly.

Please use the following format for every item(s) you want individually packed.

Confused? We’ve put all the information together into pictures for you!

Additional information:
Free courier limited to one location per order.
Postage promotions available only for orders within Singapore.
Free items will be sent together with the couriered items.
Free gifts are available unless otherwise stated when you cart them into your shopping cart!

These are some of the tanks that come pretty close to my dream tanks.

Zara Muted Gold Vest US$49.90

ROKSANDA ILINCIC tank £281

Intense shades brighten up an outfit instantly and makes one stand out. Pairing with a blazer and accessories make a cool and uber stylish statement.

ASOS Satin Vest 25 pounds

We have manufactured our satin vest range in four colours for  you to pull together different looks and the best part is they come in different materials!

In Fuschia

Accessories from IcingGifts.com

In Tangerine

Accessories from IcingGifts.com

It took us four rounds and weeks of sampling to come up with the perfect cut that shows off the shoulders while armholes are cut in at the precise measure to exude style while concealing those dreadful armpit fats!

Both tangerine and fuschia are made in thick, quality matt satin.

In Turquoise

Made in quality, slinky silk satin

Yeah we understand your predicament. Every color looks absolutely stunning isn’t it. We kept one of each color for ourselves!

Check out the workmanship and material of the seams at the armhole and neckline. Comparable to designer quality!

There’s even a satin seam laid under the zip for maximum luxe and comfort!

Made in superb material with excellent workmanship, we’re sure this classy piece will turn heads your way!

Our usual range will be going at a special Christmas price of $27 for Fuschia and Tangerine and $29 for silk satin from now till 31 December, down from the original $32 and $35 respectively. Definitely a steal for the quality that you’re getting. Be sure to grab yours as each colour is in limited pieces. There will be ongoing production for our satin vests but the colours might deviate a little when we bring in the new batches!

The Christmas Limited Edition Satin Vest made in Charmeuse

Kim Kardashian rocks in a power blazer pulled over a peach gold vest and ripped denims.

Made in Charmeuse, the material cost for this is more than twice that of our normal range. Paired with skinnies or a maxi skirt, it’s definitely a sure winner at Christmas parties! This limited edition version worth $65 will not be available for sale. Instead, we’re giving it away for purchases above $100. Yes we have a massive Christmas Promotion coming up!

There’s going to be a mega sale,  free gift packaging and personalised gift cards exclusively from Loef, free postage on normal mail,free local courier on selected orders, Loef vouchers and more! Stay tuned as we work out the final details and get ready to snag pretty Christmas gifts for all your girlfriends!