You are currently browsing the monthly archive for December 2011.
Christmas is round the corner and it’s time to celebrate! This week, we bring you our Christmas finale with a mish mash of Loef-manufactured items, specially sourced items and Backorders for our Satin Vest Tank with a revised fit and cut! Check out the preview below and we promise it’s going ot be a blast!
Specially Sourced for Christmas!
Embellished Two-Way Maxi

Elongate with this gorgeous beaded maxi that can be worn in two ways!



Turn the cowl back to the front and voila, you get another look!





Accessories from Icinggifts.com
Grecian Cross Back Toga

If you’ve loved the Grecian version of the Convertible Multi-Way Dress but struggled to with the straps, now you can get the design without getting all tangled!



Glitter Tunic

A previous sell-out, we brought this back specially for you to shine and shimmy your way into Christmas parties!




Tailored Pleats II

Actual color is 2 shades darker
Made in a unique shade of one of this season’s hottest colors, this dress enhances the waist with visual lines that takes the form of beautifully tapered pleats.





Manufactured with Love – Loef Label
Zenia Shift Dress

Color true to pic




We inserted a quality viscose lining that feels like silk that makes the dress so uber comfy.

With unique details like a mock snakeskin trimming along the back zipper, quality materials for both the cotton jersey used and the quality viscose lining, you’re definitely getting more bang for your buck by getting the dress at Loef!





Satin Vest Backorder
It took us a while to source for more fabrics in similar shades to do a backorder for this item that many of you have been asking for and we’re happy to announce that we’ve found fabrics for matt fuschia and tangerine in shades very slightly lighter than the original and the exact same shade for the one in cyan!
We’ve also tweaked the cutting slightly to make the ptp (pit-to-pit) slightly roomier for those of us with broader shoulders. Petite girls don’t have to worry. We’ve perfected the cutting such that the roomier ptp still looks great on you! Just note that if you have narrow shoulders and if our previous M size was just nice or is slightly big on you, S would be perfect for you now under our new cutting.
Our model who’s an S have also tried the new cutting for S and declared it fabulous. The nature of the excellent fabric allows the roomier ptp to still fall nicely without any unwanted revelations

Color true to pic

Color true to pic
Please note that as this is a backorder, our stocks will only be ready in 2-3 weeks. Please place separate orders for the vest if you’d like to receive the rest of your items in time for Christmas. You may still combine your orders to qualify for our free gifts. Simply cart the free items into your shopping bag and leave us a note when you check out so that we know!
Great Christmas gifts for your besties sans the crowd at slashed prices of up to 70% off.
Prettily packaged with a ribbon and a personalised gift card at no extra cost.
A beautiful Loef gift card where you can request for a personalised message!
Free delivery via normal postage for all orders and free courier for orders above $40.
You can opt to have your gift delivered directly to your friends. Multiple packaging and locations is available even for items within the same order while the free courier service is limited to only one location. So if your order is above $40, you can have one item couriered to your friend and the other delivered to the other friend via normal mail, or all items couriered to you. Do let us know if you want them to be packed separately!
Freebies to you for buying gifts for your friends and Loef’s Christmas Limited Edition Charmeuse Satin Tank worth $65.
Looks unfashionably functional but an absolutely useful tool especially for those of us who love belts! Free for orders above $60 and above $80. (Available only for orders within Singapore due to weight constraints)
Don’t underestimate this basic tube. It not only works wonders on all ooh-la-la see through outfits but is made in such quality cotton jersey that it can be worn on its own. Free for orders above $80. Yes, if your order is above $80, you get both a belt hole puncher and a basic tube!
Our coveted Charmeuse Satin vest that has won rave reviews! Worth $65, it comes free with purchases above $100!
Important Note: To enjoy a fuss-free process of redeeming your free gifts and services like gift packaging, please add the relevant items (found under every product category page) into your shopping cart and leave a message when you check out in the following format:
Recipient 1
Item(s): Code and Name
Gift Packaging: (Yes/No)*:
Mode of postage: (Normal/Registered/Courier)*:
Recipient’s name:
Personal message:
With Love: Your name
Address for item(s) to be mailed to:
*Delete accordingly.
Please use the following format for every item(s) you want individually packed.
Confused? We’ve put all the information together into pictures for you!
Additional information:
Free courier limited to one location per order.
Postage promotions available only for orders within Singapore.
Free items will be sent together with the couriered items.
Free gifts are available unless otherwise stated when you cart them into your shopping cart!
Fuss-free, effortlessly chic, sporty, sexy, glamourous, laid back, androgynous. There’s nothing as versatile as a tank top. They suit all figures types and is a fail-proof piece that can be dressed up or down to fit any occasion. Ever since I graduated and took my first step into the working world, I’ve been searching for my dream tank top. Sure I already have lots of tanks. But it was all cotton tanks, good for looking sleek and stylish in town, but not so appropriate for office or for dinners when I’d like to look more professional, sophisticated or more glammy.
These are some of the tanks that come pretty close to my dream tanks.
Intense shades brighten up an outfit instantly and makes one stand out. Pairing with a blazer and accessories make a cool and uber stylish statement.
We have manufactured our satin vest range in four colours for you to pull together different looks and the best part is they come in different materials!
In Fuschia

Accessories from IcingGifts.com





In Tangerine

Accessories from IcingGifts.com


It took us four rounds and weeks of sampling to come up with the perfect cut that shows off the shoulders while armholes are cut in at the precise measure to exude style while concealing those dreadful armpit fats!

Both tangerine and fuschia are made in thick, quality matt satin.
In Turquoise
Made in quality, slinky silk satin










Yeah we understand your predicament. Every color looks absolutely stunning isn’t it. We kept one of each color for ourselves!

Check out the workmanship and material of the seams at the armhole and neckline. Comparable to designer quality!

There’s even a satin seam laid under the zip for maximum luxe and comfort!

Made in superb material with excellent workmanship, we’re sure this classy piece will turn heads your way!
Our usual range will be going at a special Christmas price of $27 for Fuschia and Tangerine and $29 for silk satin from now till 31 December, down from the original $32 and $35 respectively. Definitely a steal for the quality that you’re getting. Be sure to grab yours as each colour is in limited pieces. There will be ongoing production for our satin vests but the colours might deviate a little when we bring in the new batches!
The Christmas Limited Edition Satin Vest made in Charmeuse
Kim Kardashian rocks in a power blazer pulled over a peach gold vest and ripped denims.






Made in Charmeuse, the material cost for this is more than twice that of our normal range. Paired with skinnies or a maxi skirt, it’s definitely a sure winner at Christmas parties! This limited edition version worth $65 will not be available for sale. Instead, we’re giving it away for purchases above $100. Yes we have a massive Christmas Promotion coming up!
There’s going to be a mega sale, free gift packaging and personalised gift cards exclusively from Loef, free postage on normal mail,free local courier on selected orders, Loef vouchers and more! Stay tuned as we work out the final details and get ready to snag pretty Christmas gifts for all your girlfriends!
Are you looking forward to the second series of our Loef label collection?
Here’s one of the items that will be launched.
A corporate dress inspired from Karen Millen.

Accessorised with IcingGifts
We felt that the draped velvet material made the dress a little too heavy so we replaced it with matt satin for a more streamlined, (read slimming effect) and understated elegance.

A classy high neckline dipped gently into a slight v cut softens the professional cut with a touch of feminity while V-shaped insertions of a contrast material slim down the body and accentuates the curves. Packed with intricate workmanship, quality materials that include superb matt satin, textured polyester and acetate lining, this dress will generate admiring stares and compliments on its flattering cut and boutique quality.





Drool-worthy closeups.
The launch will be tomorrow at 11am. Watch this space for more updates before the launch! =)
Unveiling the inspirations behind our latest launch, specially sourced for you. Enjoy!
Click the link below for the full entry!
Yes!!! After months and months of preparations and hectic schedules, we present to you
L1 – Loef’s 1st Exclusively Manufactured Christmas Collection!
Here are the inspirations behind the ideas we got for this collection.
A dress that VB loved so much she had it in two colours and often wore as a skirt.
Love how the skirt totally transforms a basic v-neck top into a pretty outfit that’s super stylish and girlish.
My guess is that she loved the skirt/dress so much she infused elements of it into a design for her own label.
Two months ago, I was captivated by an organza skirt featured on the cover issue of Elle magazine.
Click on the link below for the full entry!
Ever since I did the last entry on accessories, I’ve been prowling the internet (and the streets) for them, either to bring in or to share with you girls, so that you have something to match with your Loef loot for a look that’s polished, classy and oh-so-complete.
Me and Audrey have also been cracking our heads for good Christmas promos to reward you for your support during this period of thanksgiving and celebrations so imagine our delight when we found Icing!
Here are some of our favourite pieces, many of which are the perfect accessories to pair with our Christmas collections! (You’ll get a pleasant surprise when I announce the price range of these accessories at the end of this post!)

Made of 925 silver, gold plating, cultured pearls, cubic zirconium & high quality crystals
We’re uber in love with the delicate bead balls on the gold plated chain, the crystalline-cluster pendant, and the delicate cultured pearls. Perfect for a cocktail party.
Remember the necklace we featured in our previous accessories post that was seen on Alexis Bledel?
I was charmed at the way charm necklaces could transform an outfit from blah~ to omph! but finding a nice charm necklace in Singapore was like finding a needle in a haystack. And look what we found at Icing!

A more toned-down version of what we saw on Bledel, this piece is more versatile, easy to match and so Christmassy!
They also have a charm bracelet that we uber heart.

Made of 925 silver and gold plating
Smooth finishing and a unique emblem makes this bracelet look so much more expensive than it really is. Reminds me of a 4-figure charm bracelet that Chanel launched for its 2011 fall collection.
Being a person who’s immersed in clothings day and night, I’ve always had a fascination in accessories that mirror the fluidity of fabric. The nature of metal makes the injection of fluid elements into jewellery a rather a tricky business. Hence, it’s not often that I find jewellery that can satisfy this aspect of my fascination.

Multi-strand necklace made of 925 silver and gold plating

Check out this multi-strand necklace. Crafted in metal, the strands mirror shimmer threads that are so often used for Christmas apparels. This necklace is a good life saver for desperate situations that require some bling bling yet understated add-on to an otherwise simple outfit.

Love the combination of fabric and metal used to create fluid rings in this quirky piece.

A Bollywood inspired piece that stands out for its bling-ness, something you can’t find in cheap costume jewellery. (Don’t be mistaken. I’m not saying the prices of these accessories are in the expensive range. In fact, they’re super affordable.)
Last but not least, a cuff bracelet that matches one of our military coats so perfectly!

All the accessories featured are from IcingGifts and the best part is that most of them are priced at the $20 plus – $30 plus range. Pretty affordable for the quality and design you get don’t you think?
The good news is *drumrolls*… we have collaborated with IcingGifts for a Christmas treat specially for Loef’s customers! Say wheee!
Loefans who make any purchase from us at loef.sg in December get a one-time 20% discount at Icing! That makes their goodies even more affordable! You can find not only bracelets and necklaces as seen here but also earrings and rings. They’ve also launched a semi-precious range under the brand Dusk. Check them out at http://www.icinggifts.com.
We’ll also be launching our very first Christmas collection consisting of a self-manufactured dress and a gorgelicious skirt tomorrow. Watch this space! =D































