The Crotchet Skirt

Hi ladies,

We hope you’re as excited as us about our upcoming launch and the treats we have in store for you.

Crotchet bottoms have made their mark in fashion blogs and seem set to stay in this fashion era so we’ve done everything we could to bring you another fab crotchet bottom after the sellout of our crotchet shorts.

But before we reveal the sneak peeks to you, here are some photos to give you a heads up on how you can style your crotchet skirt.

Loef’s version

Loef’s version is made in super soft, silky smooth cotton jersey that feels superb on your skin and is extremely comfy to wear. We love how versatile it is and the flirty feminine details, especially at the hemline!

Available in size S – L, the super stretchy fabric allows the skirt to be constructed without the use of any zips or buttons so there are no unsightly bulges or kinks.

Available in cream

In love with the intricate crotchet details, especially at the hemline!

All you see is a smooth silhouette and of course the absence of zips also means a much more comfy experience!

also available in Black

Look, no kinks!

Be sure to snag a piece of this gorgeous piece at
https://loef.sg
on 24 May 2013 at 11am. Be entitled to a free high grade inner tube worth $12 for every purchase above $50 from 24 May – 26 May as part of Loef’s birthday treats!

We’ve also upgraded our website with Rapid SSL so that the information you enter is transmitted through secure socket layers for higher privacy and security. Simply type an ‘s’ after http to secure your shopping experience. It’s now https://loef.sg!

A Little White Dress

Does the phrase Spring/Summer strike a chord in you by any chance?

I know the mere mention of the word seasons can send some of you into the cold room but to me, the term does elicit a certain mood in me. Spring/summer as we know equates to the abundance of blooming flowers and green grasses. It represents simple joys like burying my feet in the sand and watching the kites roam in the ombre blue sky. It’s everything bright and sunny; a call for adventure and new beginnings.

A wise lady once said that every girl needs a little black dress, but in this season of spring, there’s nothing better than taking on the world with my little white dress.

White dresses can be romantic, flirty, and vintage like the one below.

While one of my favourite is the kind that exude an oldschool girlish charm with feminine, pretty crochet details.

Also another favourite of mine is something like the one below; a dress that exudes the charm and innocence of childlike purity, a simple flowy dress with a flare and hints of country chic.

Putting on an impeccable blend of my  favorites, we are excited to share with you our very own exclusively handpicked little white dress, donned with  pretty daisy crochet details,featuring a fitted waist for a flattering silhouette and a slightly flared skirt for that touch of glirlish charm.

The cut is also extremely flattering but you could choose to add a touch of rustic charm tinged with luxurious patent with our latest Patent Belt.

No doubt, this is my pick for a perfect little white dress to embrace this season, as I continue working on my aspirations and hopes for this year. Quoting from Pliny the Elder, “From the end spring new beginnings”, there is none other than this season to forget your woes and discard that wilted bouquet of roses away. Embrace the last bit of Spring/Summer before Fall/Winter comes your way!

Spring/Summer 2013 Trends

Hello babes, we’re sorry it has been quiet here lately. That’s because we’re working on some exciting stuff for you girls, one of which is a Secret Garden Party hosted and organised by Snappyfit.

If you’re facing a lull in your fashion world after the festivities, fret not as we have lined up a series of fashion updates to get you all motivated and inspired to look and dress your best so you feel like a million bucks (without breaking the bank of course!).

Here are some of the hottest trends for S/S ’13.

1. Bold Stripes 

For Spring/Summer 2013 it’s all about big and bold stripes, the wider the stripe the bolder the statement. The key to wearing this is to go monochrome, balancing two (or a maximum of three) separate colours. Think outside the black & white box and work this trend in reds, greens and classic navys.

Michael Kor’s take on bold stripes.

Dolce & Gabbana in greens and yellows for S/S ’13.

Stripes on stripes also from Dolce & Gabbana S/S ’13

Christian Dior S/S ’13 in bold stripes pink and chocolate

Tommy Hilfiger’s S/S ’13 is full of stripes from jackets to dresses to shirts and even pullovers. Narrower stripes are favoured but still beautiful nonetheless.

Even Oscar de la Renta has a gown all decked out in stripes.

Loef’s Picks

Studded Striped Top

Striped Tunic and Tiered Sleeves Striped Top

Floral Dress with Stripes

All available for purchase here.

Striped Knit Top (upcoming end March)

2. Monochrome

The strong twosome is making a come back and looks like it is getting a major role in this spring/summer!

Left to right: Diane von Furstenberg, Genny

Black-and-white checks and stripes are also big news this season 

Left to right: Marc Jacob, Ohne Titel, Christopher Raeburn

Celebrities are also making a striking statement in black and white!

From left to right: Kristen Stewart, Victoria Beckham, Jessica Alba

Loef’s favourite Black and White pieces

Available here, here & here.

As well as here, here & here!

3. Split Front Skirts

This Spring/Summer 2013 is also about flashing a bit of leg if you’re daring enough!

Devota & Lomb’s collection ‘Thesis / Antithesis / Synthesis’ at the Spring Summer 2013 Mercedes Benz Fashion Week Madrid

Shay Mitchell in a white Valentin Yudashkin dress from the Spring/Summer 2013 collection

Doutzen Kroes looking sleek and ultra glam in a red dress with thigh high slit and Loef’s subtler version of the dress.

Watch this space for more trend reports. In the meantime, happy shopping and Happy Dressing Up!

Wish Fulfilled – Try on your clothes before purchase!

We’ve received a number of emails and requests from you girls asking for a location for you to try on our stuff and we on our part would really like to be able to offer such a service cos we have so many dresses and tops that look so much better in real than on the photos.

Thanks to Snappyfit, a small personalised “wardrobe” space housed in beauty store Cleanse and Trend, now you can try on most of Loef’s apparel at a central location at Singapore Shopping Centre near Dhoby Ghaut MRT Station.

They carry a wide range of apparels from a few brands including H’Muse, Foreword Labels, Mandy’s, Wil.LiaM, Rolledit and of course Loef. This shopping concierge service is by-appointment only and  you need to pre-select the clothes online here. Sin Ning, the friendly and beautiful lady behind this concept will prepare the clothes in advance for you so once you’re there, you can try on the clothes without any hassle!

How much will it cost to have such a personalised service you may wonder. Well it’s free! Here’s an external review we found on the service and we love how our Cheongsum Dress looks on Carmen, one of the reviewer!

Book your fitting room date before 8 Feb and you get a free classic manicure from the nail salon just above the unit where Snappyfit resides! In case you missed it, it’s http://snappyfit.sg!

Updates and Lookbook

Hi ladies,

Sorry for the lack of updates. We hope you’ve enjoyed what we’ve tried to do with the blog so far, prepping you with fashion and styling inspirations, makeup tips, behind the scene shots at Loef and anything else related to fashion and life!

In view of the new year resolutions that many of you have made – whether it’s to adopt a new look, to inject more style into your getup, to feel good about yourself or love yourself a bit more, we’re holding a sale with fantastic discounts!

New items have been added with discounts of up to 70%. On top of these discounts, we are giving further discounts off your final bill if your purchase of sale items add up to a certain amount.

Last but not least, here’s a lookbook for you to feast your eyes on!

Brocade Peplum Dress

Available in 3 colours here.

Convertible Vintage Bag (SALE)

Available in two colours featuring two different looks at each side, on sale here!

Peter Pan Cut-Out Top (SALE)

Available in two colours, on sale for the one in green at $19 while the one in yellow retails at the usual price of $25 here.

Lace Tunic

A sexy and classy piece available here.

See Me thru Maxi (Loef Label) – SALE

Our very own Loef Label designed and made with love, quality fabrics and excellent workmanship, on sale here!

Textured Peplum Top

Available only in black here.

Zippy Dress (SALE)

On sale  here!

Happy shopping and here’s wishing you a great weekend! =)

Makeup Tutorial: Lining those pretty peepers

With the festive season in full swing and the parties drawing near, it’s time to learn how to line those peepers to complete your stunning getup!

As the windows to your soul, your eyes are likely the first thing anyone notices to you. In order to put your best face forward, it is really important to highlight those pretty peepers!

Different types of eyeliner styles you may use!

The shape of your eyes and the eyeliner style that you would like to draw could greatly affect your look. Make the right choices for your eyes.

For eyes that droop downwards at the ends, draw your eyeliner with an upward angled wingtip to balance out the proportions.

A flick at the correct angle could immediately give your face a lift, making you look so much sharper.

 

Quick Tip: your eyeliner should never extend beyond your brows.

Here’s an introduction to the types of liners – pencil, liquid, and gel.

Pencil

Best for beginners, or if your hands aren’t too steady. It smudges easily, hence, it’s perfect for a sultry, smoky eye look. Note though, that this might work to your disadvantage as pencil eyeliners usually require touch ups throughout the day. Our face usually produces moisture or oil as the day  goes by so there’s a tendency for the eyeliner to transfer to other parts of your eye (even the undereye!). Hence, be sure to finish your eye make up by dusting some powder on your undereye so you don’t turn into a panda by the end of the day!

How pencil eyeliner looks – contrast with the other two!

Liquid

Once you’ve mastered the art of lining your eyes (more tips on that later!), move on to something that creates more defined lines, the liquid eyeliner. It smudges less easily than pencil, so it’ll work awesome if you’re having a hectic day at work or play. The liquid eyeliner allows for more control, and allows you to create sharp tips for the trendy wing tip or cat eye look. It also blends the most seamlessly of the three.

Here’s liquid eyeliner! More defined and less smudged, as you can tell.

Gel

Gel types are a cross between liquid and pencil, and are mostly waterproof, sold in a jar. Given the large range of colours, you may even use it as an eyeshadow! (More about eyeshadows in a later entry) Unlike liquid eyeliner, you may use gel eyeliner on your waterline (the thin line above your lower lashes).

Gel: a combi of both liquid and pencil eyeliner

How to Line your Peepers

Double Eye Lid

Double lidded eyes can handle several different styles. For a convenient day time look, gently line the complete upper lash line, and include the lower lash/water line for an evening look. Needless to say, the cat-eyed look is one of the best looks for almond eyes.

Voila, a sultry, confident look!

 

Single eyelid

Use black eyeliner to line the upper lash lines, and use white eyeshadow or liner to enhance the size of your eyes – this actually works for all eye types, and particularly for monolids.

 

Good tips to note!

Michelle Phan, Youtube beauty extraordinaire, suggests positioning a q-tip (sticks with cotton at both ends that can be bought at your nearest Watsons/Guardian) horizontally on your upper eyelid instead of tugging at it to create a taut line, to prevent undesirable premature wrinkling or sagging.

Start from the middle of the lash/water line with small easy strokes, instead of attempting to create a solid fluid line on your first try. This allows you to correct any early mistakes, and helps to train your (unsteady) hand!

 

 

The Kirsten Stewart eyeliner.

 

We often wonder how some people have very defined eyes but look like they do not wear any eyeliner at all! One of the reasons is because of the thickness of their lashes, as some people are so fortunately endowed with thick long lashes, and for the rest of us, well, there’s a technique (refer to image below)…

We also found this interesting tip from thebeautydepartment.com
It is perfect for occasions where you still have to look polished yet not over-the-top.

If you are already familiar with the classic black eyeliner, how about jazzing up your look by using coloured eyeliners? Coloured eyeliners are a little trickier as the wrong colours may not work for you. Try to match them with either your clothes, jewelries or eye colour. Remember, match them with only 1 of the mentioned.

If you feel a little more fun and funky, try using coloured eyeliners to brighten up those peepers!

Sources from here, here, here, Pinterest.

Loef Label: Christmas Edition

Every year during the Christmas season, Loef designs a Christmas edition special piece to deck you in the finest apparel, whether it’s for a gathering with friends and loved ones, to make a statement at a company event, or simply for a perfect night out with your other half.

This year, Loef Label brings you the perfect dinner dress, the LBD in a soft silhouette of pleats and chiffon, embellished with genuine crystals from Czechoslovakia.

Take a leaf from celebrity stylistas Ashley Greene and Kathy Holmes as they deck themselves out in the fail-proof Little Black Dress for a timeless, sophisticated look.

Loef’s Christmas Chiffon LBD with Preciosa Crystals from Czech

Jet black chiffon is set with a softly ruched waist to flatter the figure and help you exude your feminine wiles while beautiful light pleats add a subtle detail to the neckline for an extremely classy look.

A spin to the back reveals a statement, jaw dropping low back cutting meant only for the bold and beautiful while a tantalizing string of Preciosa crystals complete the polished and understated glamorous profile.

Get yours at http://loef.sg tomorrow at 11am!

Time of the Year for the Bling Skirt!

It’s not everyday that it is suitable to be walking down high street in a blinging bright sequinned skirt. But now the time is finally here! As we take a step into this jolly season of celebrations, the sequin skirt takes centre stage of the festive fashion.

Sequinned bottoms are all the hype now as the festive seasons approach and the partying begins. Draw some attention to yourself with this shimmery piece.

Wear it with a classy top or do it like Miley Cyrus if you want to show off the rocker in you.

Selena Gomez is not hiding the little girl in her! The girly sequin piece together with a loosely bejewelled satin top makes her look like an absolute princess.

For a more formal occasion, pair it with a blazer for a classier look.

Or take cue from ASOS and oomph up your outfit with a leather jacket.

It is clear for all to see how Blake Lively’s quirky choice of clothes helps her give off an uptown vibe.

This year, be the first to put your hands on this attention-getter specially brought in by Loef.

Made of matt satin to so you don’t have to worry about being OTT!

Available at http://loef.sg tomorrow, 30th November, 11am.

Lookbook – Dipback Lace Dress

A lookbook featuring one of our favourite dress from Loef – Dipback Lace Dress

Get yours at http://loef.sg. Happy Wednesday! <3 <3 <3

Loef Label: Black and White

Timeless appeal, sophisticated style, quiet confidence. This about sums up the monochromatic fashion trend that has been the epitome of Chanel’s heritage and stars both past and present have embraced the neutral shades like it was the most fashionable thing on earth. Think Audrey Hepburn, Kate Moss, Carine Roitfield and the list goes on.

Chanel never fails to make a classy statement with its two-toned darlings.

This white and black piece seems to bring out radiance in Naya Rivera’s tanned skin. Keep it simple with minimal accessories or go bare like her.

Fashion icon and muse Victoria Beckham makes a striking statement with a black-white ensemble, classic black pumps and a simple bag.

You don’t have to be in your 30s to carry white and black as shown by Taylor Swift seen in downtown LA looking effortlessly chic.

Kristen Stewart’s white-top-black-pants ensemble is minimalistic yet exudes an uptown vibe.

Adding touches of gold to a monochromatic ensemble is  great way to inject a little colour with lots of luxe, as seen on Charlize Theron, who manages to add a heavy dose of elegance with gold accessories and heels.

Bring together a black dress and a white blazer and you have the perfect match to look exquisitely chic like Kristen Dunst.

This week, Loef brings you a black and white ensemble so you too can cut a striking getup with minimal effort.

Made with acetate lining, this boutique-standard dress is non sheer with nudies.

We love how it looks paired with our latest Heart Clasp Skinny Belt.

As seen on Rihanna who looks amazing pairing the dress with simple accessories and engine-red lipstick.

 

Snag a piece of this classic babe for yourself this Friday at http://loef.sg at 11am!